Our Portfolio
A diverse collection of businesses united by strong fundamentals, growth potential, and commitment to excellence. Each company in our portfolio benefits from strategic guidance and operational support.
The Smoke Shack
The Smoke Shack represents our commitment to retail excellence and community engagement. As a premier destination for quality products, The Smoke Shack has built a loyal customer base through exceptional service, carefully curated inventory, and a welcoming atmosphere.
Under Zaitsev Holding Group's ownership, The Smoke Shack has expanded its product offerings, enhanced customer experience, and strengthened its position in the local market. We've invested in staff training, inventory management systems, and marketing initiatives that have driven consistent growth.
Key Highlights
- Premium product selection and quality assurance
- Exceptional customer service and expertise
- Strong community presence and engagement
- Consistent revenue growth and customer loyalty
Strategic Initiatives
Our strategic approach to The Smoke Shack focuses on sustainable growth while maintaining the personal touch that customers value. We've implemented modern inventory management systems, enhanced the in-store experience, and developed targeted marketing campaigns.
Future Vision
Looking ahead, we see significant opportunities for The Smoke Shack to expand its market presence while deepening customer relationships. Our plans include enhanced digital engagement, expanded product lines, and potential additional locations in strategic markets.
Industry Focus
Specialty Retail & Consumer Products
HLPFL: The Complete Artist Platform
HLPFL represents a revolutionary approach to the music industry with a 50/50 artist partnership model, 100% artist-first positioning, and mission-driven operations. Through HLPFL Records and the HLPFL technology platform, we're transforming how artists build sustainable careers while maintaining full ownership of their creative work.
The HLPFL ecosystem includes HLPFL Records (a mission-driven record label), HLPFL Co technology platform (unified tools for artists), BioBetter (link-in-bio platform), and a comprehensive artist portal with social media management, analytics, and AI-powered assistance. Built with Next.js 14, React, TypeScript, and enterprise-grade security.
Core Business Units
- HLPFL Records: Record label with 50/50 artist partnerships, transparent royalty management, and comprehensive artist support
- HLPFL Co Platform: Unified technology platform with social media management, analytics, form builder, and AI assistant
- BioBetter: White-label link-in-bio platform with customizable social media tools and analytics
- Artist Portal: Single sign-on access to all HLPFL tools, dashboards, and resources
- Developer API: Usage-based API access for third-party integrations and custom solutions
Platform Features
- Social Media Manager (hlpfl.space) - Post scheduling, calendar management, and multi-platform support
- Link-in-Bio Manager (hlpfl.net) - Customizable landing pages with click tracking and analytics
- Form Builder (hlpfl.com) - Custom forms with submission tracking and data collection
- Analytics Dashboard - Unified metrics across all platforms with real-time insights
- AI Chatbot Manager - White-label chatbot creation and management with advanced AI capabilities
- Internal AI Assistant - LLM-powered support for artists and business operations
Technology Stack & Infrastructure
Built with modern technologies for maximum performance, scalability, and security. The platform achieves 99.9% uptime, sub-2-second load times, and 200ms API response times with 90+ mobile Lighthouse scores. Committed to 100% GDPR/CCPA compliance and PCI DSS Level 1 payment security.
Business Model
HLPFL operates with a unique 50/50 artist partnership model where artists retain full ownership of their masters and creative work. The mission-driven, artist-first approach prioritizes artist success above all else. Multiple revenue streams include label operations, technology platform subscriptions, API usage fees, and premium services.
Domain Portfolio
Comprehensive domain strategy with primary brand domain (hlpfl.org) and multiple subdomains for specialized services: portal.hlpfl.org (artist portal), hlpfl.space (social media), hlpfl.net (link-in-bio), hlpfl.com (forms and APIs), hlpfl.io (chatbot API), and additional domains for opportunities, submissions, transparency, and resources portals.
Industry Focus
Music Industry, Technology Platform, Artist Services
Primary Website
Artist Portal
Technology Platform
BioBetter: Link-in-Bio Platform
BioBetter is a white-label link-in-bio platform offering customizable social media tools for artists and creators. Provides branded landing pages, comprehensive analytics, and seamless integration with social platforms including Instagram, TikTok, Twitter, and more.
As part of the HLPFL ecosystem, BioBetter offers artists complete control over their online presence with the ability to showcase music, merchandise, tour dates, social links, and custom content all in one beautiful, mobile-optimized landing page. Built with Next.js and React for optimal performance and user experience.
Core Features
- Customizable Landing Pages - Branded design with drag-and-drop builder
- Analytics Dashboard - Track clicks, views, and engagement across all links
- Social Integration - Connect Instagram, TikTok, Twitter, YouTube, and more
- Music & Media - Embed Spotify, Apple Music, SoundCloud, and custom audio/video
- E-commerce Integration - Sell merchandise, tickets, and digital products
- White-Label Options - Custom domain and branding for businesses
Artist Benefits
BioBetter gives artists complete control over their link-in-bio experience without the limitations of other platforms. Unlike competitors, BioBetter offers true customization, detailed analytics, and seamless integration with the broader HLPFL ecosystem including social media management, analytics, and the artist portal.
Integration with HLPFL Ecosystem
BioBetter integrates seamlessly with the HLPFL artist portal, providing unified analytics across all platforms. Artists can manage their BioBetter page alongside social media scheduling, form submissions, and other HLPFL tools from a single dashboard with single sign-on authentication.
Technology & Performance
Built on modern web technologies for lightning-fast load times and seamless mobile experience. Achieves 90+ Lighthouse scores, sub-second load times, and 99.9% uptime reliability. Fully responsive design ensures perfect display across all devices and screen sizes.
Platform Type
White-Label Link-in-Bio Solution
Integration
Part of HLPFL Artist Portal & Ecosystem
Website
Industry Focus
Business Consulting & Entrepreneurship Development
Takeout
Takeout is an innovative food and beverage delivery service that reimagines the delivery ecosystem by creating a more equitable platform for all stakeholders. Unlike traditional delivery services, Takeout pays drivers better wages than competitors while taking a smaller percentage from merchants, creating a sustainable model that benefits everyone involved.
The platform addresses fundamental inequities in the food delivery industry by prioritizing fair compensation for drivers and reasonable fees for restaurants. This balanced approach ensures quality service for customers while supporting the livelihoods of delivery drivers and the profitability of local restaurants.
Key Differentiators
- Higher driver wages compared to industry competitors
- Lower merchant fees to support restaurant profitability
- Equitable platform model benefiting all stakeholders
- Focus on sustainable business practices
Market Innovation
Takeout challenges the status quo in food delivery by proving that a more equitable model can be both sustainable and competitive. By reducing the financial burden on restaurants and improving driver compensation, the platform creates a healthier ecosystem that supports local food businesses and gig economy workers.
Vision
The company's vision extends beyond simple food delivery to creating a platform that demonstrates how technology can be used to build more equitable business models. Takeout proves that profitability and fairness are not mutually exclusive, setting a new standard for the delivery industry.
Industry Focus
Food Delivery Technology & Gig Economy Innovation
OnlyGainz → RVNU
OnlyGainz began as an innovative platform combining elements of OnlyFans and Patreon, specifically designed for bodybuilding coaches to monetize their expertise within a niche community. The platform provided fitness professionals with tools to build subscription-based businesses, offering personalized coaching, training programs, and exclusive content to their dedicated followers.
Recognizing the broader potential of the subscription-based creator model, OnlyGainz evolved into RVNU, a Reddit-inspired community platform where everyone can be a creator. RVNU democratizes content monetization by allowing individuals to turn their hobbies and passions into full-time careers through subscription-based communities.
Platform Evolution
- OnlyGainz: Niche platform for bodybuilding coaches and fitness professionals
- RVNU: Expanded to all-encompassing creator economy platform
- Subscription-based community model for sustainable creator income
- Empowers individuals to monetize their expertise and passions
RVNU Vision
RVNU represents the next evolution of the creator economy, combining the community aspects of Reddit with the monetization capabilities of subscription platforms. The platform enables creators across all niches to build sustainable businesses around their passions, whether that's fitness, cooking, art, technology, or any other interest area.
Impact on Creator Economy
By providing tools for anyone to become a creator and monetize their expertise, RVNU addresses the growing demand for alternative income streams and passion-based careers. The platform's subscription model ensures creators can build predictable, sustainable income while fostering engaged communities around shared interests.
Industry Focus
Creator Economy & Subscription-Based Communities
Grippy Sox Club
Grippy Sox Club started as a clever play on the grippy socks given to patients at inpatient rehab facilities, transforming a symbol of mental health treatment into a powerful brand that reduces stigma around mental health. What began as a creative concept has evolved into a comprehensive direct entry package program for mental institutions nationwide.
The company provides mental health facilities with complete merch packages and high-quality clothing that patients actually want to wear. By creating appealing, branded merchandise associated with mental health treatment, Grippy Sox Club has helped normalize conversations around mental health and reduce the stigma that often prevents people from seeking help.
Program Offerings
- Direct entry package programs for mental institutions
- High-quality, appealing merchandise and clothing
- Nationwide partnerships with mental health facilities
- Stigma reduction through positive brand association
Social Impact
Grippy Sox Club's innovative approach to mental health merchandise has had a measurable impact on reducing stigma around mental health treatment. By creating products that patients are proud to wear and use, the company helps normalize mental health care and encourages more people to seek the help they need without shame or embarrassment.
Business Model
The direct entry package program provides mental institutions with turnkey merchandise solutions, making it easy for facilities to offer quality products to their patients. This B2B model has enabled rapid scaling across the country while maintaining the brand's core mission of destigmatizing mental health treatment through thoughtful, appealing design.
Industry Focus
Mental Health Services & Branded Merchandise
HLPFL Fitness LLC
HLPFL Fitness LLC is a Virginia-based personal training company that delivers comprehensive fitness solutions through both online and in-person training programs. The company combines personalized coaching with flexible delivery methods to help clients achieve their health and fitness goals, regardless of their location or schedule constraints.
By offering hybrid training options, HLPFL Fitness LLC serves a diverse client base ranging from busy professionals seeking convenient online coaching to individuals who prefer the accountability and hands-on guidance of in-person sessions. This dual approach ensures accessibility while maintaining the high-quality, personalized attention that drives results.
Service Offerings
- Online personal training with customized workout programs
- In-person training sessions for hands-on coaching
- Personalized nutrition guidance and meal planning
- Flexible scheduling to accommodate diverse lifestyles
Training Philosophy
HLPFL Fitness LLC's approach centers on sustainable, results-driven training that adapts to each client's unique needs, goals, and circumstances. Whether working with clients virtually or face-to-face, the company maintains a commitment to personalized programming that delivers measurable progress and long-term lifestyle changes.
Client Success
The hybrid model has proven highly effective in serving clients across Virginia and beyond. Online training extends the company's reach to clients who value convenience and flexibility, while in-person sessions provide intensive, hands-on coaching for those who thrive with direct supervision and immediate feedback. This versatility has enabled HLPFL Fitness LLC to build a loyal client base and achieve consistent results.
Industry Focus
Personal Training & Fitness Coaching
Location
Virginia, USA
Future Investments
We continuously evaluate strategic acquisition opportunities across multiple sectors.
Active Pipeline
Our investment team actively evaluates opportunities across diverse industries. We seek businesses with strong fundamentals, experienced management teams, and clear paths to value creation.
Target Sectors
We focus on industries where we can leverage our expertise and add significant value. Our target sectors include retail, services, technology-enabled businesses, and consumer-focused enterprises.
Partnership Approach
We believe in building lasting partnerships with business owners and management teams. Our flexible approach allows us to structure deals that work for all stakeholders while ensuring long-term success.
Investment Criteria
We evaluate potential acquisitions based on rigorous criteria that ensure alignment with our strategic objectives.
Financial Performance
Strong historical financial performance with consistent revenue and profitability. We look for businesses with solid fundamentals and clear financial metrics.
Market Position
Established market presence with competitive advantages. We seek businesses that have demonstrated their ability to compete and win in their markets.
Management Quality
Experienced, capable management teams committed to the business's success. We value leadership that shares our vision for growth and excellence.
Growth Potential
Clear opportunities for organic growth, market expansion, or operational improvement. We invest in businesses where we can add significant value.
Operational Efficiency
Sound operational practices with opportunities for optimization. We look for businesses that can benefit from our operational expertise.
Strategic Fit
Alignment with our portfolio strategy and expertise. We seek businesses that complement our existing holdings and leverage our capabilities.
Interested in Partnering With Us?
If you're a business owner considering a sale or partnership, or if you have an investment opportunity that aligns with our criteria, we'd like to hear from you.